Euro Accident was founded in Växjö, Sweden, in 1996 by Tommy Nilsson. From the very start, the company focused on insurance policies in the field of SLE: Sports, Leisure and Entertainment. In 1997, the company added group insurance schemes that went on to account for an ever-larger share of the business over the coming years.
Thomas Petersson stepped in as majority owner and CEO in 2003–2004. Growth picked up pace, and the company progressively launched rehabilitation insurance, private medical insurance and risk insurance policies for work pensions over the next few years.
In 2013, the American company National General Holdings Corporation became new owner of the company with a view to ensuring continued growth and development.
Following the acquisition of Ikano’s life insurance company and a portfolio transfer, Euro Accident Livförsäkring AB became the insurance provider for our insurance policies on October 1st, 2018.