
The Little Pink handbook
Our shared foundation and culture
This is an introduction to how we view employee ownership, leadership and sustainable development at Euro Accident. You play an important role in contributing to both your own success and our shared success.
Our shared foundation in everyday work creates confidence and clarity in how we work together towards our goals. It is built on a shared mindset and shared ways of working.
This foundation goes hand in hand with our culture. A culture that is shaped and expressed through our daily interactions and through the way we take responsibility for our performance and development.
At Euro Accident
- You become part of a company that works to create Sustainable Employees.
- You join a business that is on an exciting transformation journey.
- You become part of our unique culture, which we call EA Spirit.
- You contribute our shared success through your work, your engagement and the way you collaborate with others.
- You are expected to take responsibility for your own self-leadership.
- You play an important role in creating a sustainable and attractive workplace.

Nicole, Communication & Brand, Sofia, HR och Lotta, HR
This is Euro Accident
Euro Accident is a Swedish life insurance company operating in Sweden and Norway.
We specialise in personal risk insurance and have built strong expertise in this field over many years.
Our insurance solutions are purchased by companies that want to insure their employees. All sales are conducted through brokers and partner collaborations.
Since our foundation in Växjö in 1996, we have grown into an established company with operations beyond Sweden.
Today, we are more than 500 employees with offices in Stockholm, Växjö, Oslo, Örnsköldsvik, Belgrade, Malmö and Gothenburg.
Our vision
We want to contribute to a safe and healthy world.
Our business concept
We actively assist companies, organisations and individuals to develop their health situation, and to deal with poor health and its consequences through insurance policies as the financing vehicle.
Where insurance and health meet
For us, insurance and health go hand in hand. We do not only provide financial compensation; we also strive to contribute to better health, improved work ability, enhanced quality of life and greater resilience for those insured with us.
Through our insurance solutions, in-house experts, early support, rehabilitation and care, we make a real difference for individuals, businesses and society.
At the heart of our work is our Sustainable Employees methodology. It combines knowledge of health and working life with our own experience and focuses on helping people stay healthy, productive and able to work over time.
Sustainable Employees start with us
For us, it is not only about what we offer our customers, but also about how we work ourselves – practising what we preach.
When we aim to help our customers create Sustainable Employees, it starts in our own everyday work. We strive to create the same positive conditions for ourselves that we know make a difference for our customers.
This means actively investing in our work environment, our culture and the conditions that support health and sustainability.

Mudasir, IT
Our way forward
We are on a transformation journey where we continue to develop our business, our ways of working and our organisation.
In recent years, we have made significant investments, including in digitalisation and new ways of working. These investments are now delivering results through more efficient processes, faster service and better support in everyday work.
Our direction is clear: we will grow profitably and continue to develop our business so that we can help more people.
Our strategy
Happy Business is our long-term strategy and the foundation for how we manage and develop our business.
Our current strategy runs from 2022 to 2027.
It focuses on working smarter through digitalisation, automation and improved ways of working – Smarter Business – while further strengthening what we already do well – Already Smart.
Sustainability runs throughout our strategy and is a natural part of our business.
Our goals
Three overall goals guide our work:
- Create growth by developing our offerings and strengthening partnerships.
- Deliver strong profitability through smarter and more efficient ways of working.
- Be a healthy and resilient business that is financially strong and an attractive place to work.
Our culture
EA Spirit is what we often call the special something that has always existed within Euro Accident, even though it can be difficult to describe. It shapes our everyday experience and makes Euro Accident the workplace it is. It is about the people, the relationships and the way we work together.
EA Spirit has evolved over time, has been an important part of our success and will remain central to our future.
With our core values as a compass, our culture is shaped through our daily interactions. It is reflected in how we collaborate, communicate, take responsibility and treat one another, our customers and our partners.
Our core values
Compassion
We care! We take responsibility and engage in our work and the world around us.
Commitment
We act! We take ownership of our responsibilities and tackle the challenges we face.
Entrepreneurship
We develop! We show courage and a willingness to try new things and explore new ways of working.
When culture and structure work together
To be successful over time, we need to continuously develop how we work, collaborate and interact with one another in everyday work.
We often illustrate this through an arrow with two parts. The blue section represents structure, including goals, plans, processes and systems. The pink section represents culture, including how we collaborate, communicate, take responsibility and contribute in our daily work.
Both are essential. Clear structures create the conditions for success, while culture influences how effectively we use them and how we make things happen together. When they work in harmony, we create the best possible conditions for success.
As part of our transformation journey, we place particular focus on strengthening self-leadership, collaboration across teams, functions and countries, increasing business understanding and making smart use of our digital tools.
Your employee ownership
When our employees take responsibility for their performance and development, collaborate effectively and contribute their engagement and expertise, we create success together.
At Euro Accident, employee ownership is about much more than simply having a role or carrying out tasks.
Your employee ownership is reflected in how you take responsibility for your performance, your development and our shared results.
It is about how you collaborate with others, contribute to our common goals and actively help shape the culture we want to create.
Strong employee ownership is built on self-leadership. This means that you:
- take responsibility for your performance, development and health
- drive your work forward and follow through on your commitments
- take initiative and seek solutions when you see opportunities or challenges
- have the confidence to prioritise and make decisions within your area of responsibility
- contribute ideas, knowledge and constructive feedback that help both the business and your own development
- collaborate across teams, functions and countries
- ask for support when needed and help others when you can.
Self-leadership does not mean doing everything on your own. It develops through interaction with colleagues and managers, supported by dialogue, clear expectations and feedback.

Anna, Customer Service
Leadership and the leadership role
Leadership and employee ownership are closely connected and depend on one another.
As a leader, you are responsible for results, the business, the work environment and your employees. At the same time, you need to lead both people and work.
This means setting goals, developing ways of working and processes, and creating the right conditions for people to succeed.
The leadership role
Leadership can be described in three parts:
Leading myself
Understanding your own drivers and behaviours and developing through reflection and feedback.
Leading individuals and teams
Creating engagement, clarity and involvement. Coaching, providing feedback and supporting employee development.
Leading the organisation
Taking responsibility for the bigger picture, driving change and acting as a role model.
Sustainable Employees at Euro Accident
A Sustainable Employee is someone who both wants to and is able to contribute through their work, maintains good wellbeing over time and still has energy for life outside work.
It is about experiencing meaning in what you do and having the ability and resources to handle both opportunities and challenges over time. This is also the foundation of our Sustainable Employees methodology when supporting our customers.
The conditions for Sustainable Employees at Euro Accident are created through the interaction between employee ownership and leadership.
Three important conditions
To remain sustainable and perform over time, certain fundamental conditions need to be be in place.
These can be described through three dimensions based on the Sense of Coherence (SOC) model (known as KASAM in Swedish).
When all three dimensions are present, motivation, engagement and sustainable development can thrive.
To understand, to be able, and to be willing
Comprehensibility
There is a clear understanding of goals, direction and expectations.
Manageability
The right skills, resources and conditions are in place to perform the work.
Meaningfulness
The work feels important and contributes to something of value.
The leadership role in creating Sustainable Employees
Leadership plays a crucial role in creating clarity, the right conditions and engagement in everyday work.
This means creating:
- comprehensibility through clear goals, direction and priorities
- manageability through the right support, resources and conditions
- meaningfulness by making the purpose and value of every contribution visible.
Your health
Your health is closely linked to manageability – having the capacity and energy to perform.
Good physical, mental and social health are essential for sustaining both wellbeing and performance over time.
To support all employees, we have EA Health (in Swedish EA Hälsa), a network of local wellbeing ambassadors at all our offices.
They inspire healthy habits and organise activities that strengthen wellbeing and a sense of community.
The initiative provides support, while responsibility for personal health is something we all share.

Emelie, Claims PMI Sweden
Your development
Happy Talks is our process for ongoing dialogue about goals, performance and development.
Its purpose is to create clarity, engagement and continuity in development.
The process includes goal and development discussions, mid-year reviews and regular check-ins.
You also develop every day through reflection, collaboration, dialogue and feedback.
See you soon!
We look forward to meeting you soon. During your first period with us, you will get to know our business, your colleagues and your role. At the same time, we will get to know you.
A very warm welcome!
Together we create Sustainable Employees®
Thank you for your feedback!
We constantly want to improve and welcome suggestions on how we can improve the information on this page.
Do you have questions about a customer case? Please contact our Customer Service
